Use Mobile Email Content to Make Money

Whether you’re an e-commerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line.

Now I’m not going to lie, optimizing for email can take some time. But investing just a little more time when preparing your mobile campaigns can go a long way in benefiting your business.

  1. 56% of shoppers are likely to make a purchase via a mobile app in the next year. (Source: Adobe)
  2. 69% of shoppers are influenced to make a purchase on mobile by company emails. (Source: Adobe)
  3. 90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)
  4. Special offers (27%), vouchers (21%), and real-time tracking (21%) are most preferred email types to receive on mobile. (Source: Edialog)
  5. Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)

Businesses Need to Prepare for Mobile Emails

Beat the competition with mobile optimized emails.
Despite rising consumption of email on mobile devices, many businesses refuse to address this shift. The technical and expertise changes needed to become an early adopter prevents marketers from investing in a mobile email strategy. Don’t let that be you! Mobile phone owners aren’t starring emails on their phone to be read later. Once they read it once on their phone, they’re done.

You can either be another unoptimized sender, or you can get on the mobile trend before the competition does and start winning deals faster through mobile.

  1. Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. (Source: Equinux)
  2. 24% of companies aren’t optimizing their email creative for mobile viewers in any way. (Source: Experian)
  3. 39% of marketers have no strategy for mobile email. (Source: eConsultancy)
  4. Over 95% of emails are only opened on one device. Very few users open emails on mobile first and save for desktop later. (Source: knotice)
  5. 70% of consumers delete emails immediately that don’t render well on a mobile device. (Source: bluehornet)