Prepare mobile-friendly emails.
More and more mobile users are accessing emails through their mobile devices. In order to effectively see results from your email marketing campaigns, you’ll need to ensure each of those emails is ready for reading by the 74% of smartphone owners who use their mobile phones to check email.
- 74% of smartphone owners use their devices to check their email. (Source: Gartner)
- Mobile now makes up the majority of email opens at 51%. (Source: Litmus)
- 68% of Gmail and Yahoo opens are coming from mobile devices. (Source: Litmus)
- By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. (Source: Radicati)